(R) Red Hot Fire Starters
Each year consumers light over
- 125 million camp fires and 730 million wood fires in fireplaces or wood stoves.
- 1.3 billions BBQ charcoal and wood fires.
This equals over 2.1 billion fires started per year.
The solid wood fire starter category has retail sales of over $30 million annually and has grown to this level over the last 10 years.
Currently only 15% of all fires are started with solid wood fire starters making the growth potential real and happening.
Consumers want quick, easy convenient, inexpensive, safe
and non-toxic methods of starting fires.